Apple confirms ‘Special Experience’ event for March 4
Apple confirms a March 4 "Special Experience" in NYC, London & Shanghai where it may showcase an ultra-low-cost MacBook, M5 MacBook Pros, iPhone 17e, and new iPads.
Apple has confirmed its first event of the year for March 4 in New York City at 9 a.m. ET. Invites went out on Monday, welcoming the media to a "special Apple Experience." There is no word on whether the event will be livestreamed. However, there will also be satellite events hosted in London and Shanghai, according to MacRumors.
The invites come in, confirming Bloomberg analyst, Mark Gurman's prior speculation that Apple could schedule its launch product showcase “as early as the week of March 2.”
Apple is set to highlight new MacBooks. It could showcase refreshed 14- and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, as well as a new low-cost MacBook powered by the A18 chip and featuring fun colors, including yellow, light green, blue, and pink. Mark Gurman noted in his Power Up newsletter that the laptops will feature an aluminum shell, developed with a new manufacturing process that is cheaper and more efficient than the method Apple is currently employing. There is no word on whether the tone of the color options will match prior MacBook colors or if the blue will be similar to the sky blue from last year’s M4 MacBook Air. The laptop is expected to be less than 13 inches and could be as low as $699.
The brand is also set to showcase next-generation iPads at the event, including the eighth-generation iPad Air and 12th-generation iPad. Additionally, the brand is expected to announce the iPhone 17e, a Studio Display update, and a new Apple TV and HomePod mini.