OnePlus to end business in U.S. and Europe

The consumer favorite Chinese brand seems to have come to a head in the midst of competition and industry constraints.

The western sector of OnePlus’ business may be shuttering its doors in a matter of days.

Following murmurs in recent days, Bloomberg analyst Mark Gurman detailed that OnePlus will exit the U.S. and European markets as part of corporate restructuring on the part of its parent company Oppo. As part of this restructuring, OnePlus is expected to exit the Indian market in 2027, and Realme, another smartphone brand under the Oppo umbrella, will leave the Chinese market.

These changes are due to heavy competition within the smartphone and consumer electronics space, coupled with the steadily increasing prices of components, such as memory, sources told Gurman.

Once a scrappy underdog known as the “flagship killer,” which consumers praised for its pure Android experience, competitive pricing, and consumer-focused branding. OnePlus’ prices have slowly crept up as the company introduced more higher-end features to the series. Its cult following has been no match for top contenders, such as Apple and Samsung, who continue to lead the global market, and Huawei, which tops the Chinese market. The brand is also trailing behind other U.S. brands, such as Motorola and Google, according to researchers.

MacRumors noted that the brand’s last premium smartphone, the OnePlus 15, was available internationally in November 2025, but had a delayed sales release in the U.S. due to the federal government shutdown putting a pause on its FCC certification.

This news comes after months of hints that the smartphone brand has been wrapping up its business in markets outside of China. A report sourced from Android Headlines earlier this year detailed various issues with the Chinese manufacturer, which ultimately concluded that the brand planned to close various branches of its organization to salvage the business.

OnePlus denied these claims at the time. However, the new reports are now leaning toward the likelihood. WinFuture detailed that experts have already been informed at a closed-door press conference, but the specific reasons for the business changes have not been disclosed. Reports indicate that OnePlus’ global business could close within this week.