Perplexity starts a browser war, launching Comet, its $200 AI option
The AI engine Perplexity has now entered the web browser game. The company has launched its own browser called Comet with the intent to rival the likes of Google’s Chrome.
The browser will be available through the brand’s $200 per month Perplexity Max subscription tier to start, after which Perplexity plans to make it available in an invite-only manner. The browser will function with Perplexity as its main search engine to deliver responses using AI algorithms. Additionally, the browser will use agentic AI to perform tasks on behalf of users. Comet will include an AI assistant that users will be able to contextually communicate with, much like Google’s Gemini features and AI mode.
While we have seen many rival brands adding AI features to their browsers or adding search features to their AI chatbots, this is the first iteration of an AI company introducing a completely new browser to the market using its proprietary AI search tools and assistant in a paid fashion. Perplexity CEO Aravind Srinivas, in an X post, the new browser “transforms entire browsing sessions into single, seamless interactions.”
The brand is already stepping into a highly competitive arena, with ChatGPT leading the AI space with approximately 500 million weekly active users as of April 2025. Meanwhile, Google Chrome leads the global browser market by 68% in June. Each brand already has a unique lead in the AI space, but Perplexity is hoping to take advantage of Google’s pending antitrust trial, which could break apart Alphabet’s monopoly in the browser space if courts decide that the company’s stronghold on the industry is too large.
The Verge noted that Perplexity has taken the opportunity to collaborate with Motorola and have its AI tools on the manufacturer’s latest Razr phones.
Notably, Perplexity’s AI service hosts about 15 active monthly users on its own. The brand introducing the Comet browser into its ecosystem will benefit from a dedicated user base. However, the Comet browser will be available only on Windows and Mac operating systems to start. The browser will also store data locally and will not train Perplexity models on users’ personal information to maintain privacy, Reuters added.