Samsung makes its Galaxy S26 Unpacked event official
Samsung has confirmed that its next Galaxy Unpacked event will take place at the end of the month, expecting to launch the Galaxy S26 series, with a focus on AI.
Samsung has confirmed the launch date of its latest Galaxy Unpacked event as February 25, 2026, solidifying months of rumors. The brand is expected to announce its next flagship smartphone line, the Galaxy S26 series at the winter launch event, which will take place in San Francisco, California.
Media, analysts, executives, and other guests will attend the Galaxy Unpacked event live as it begins at 10 a.m. PT. or 1 p.m. ET, 6 p.m. GMT, and 7 p.m. CET. The event will also be available for live streaming for those watching remotely at Samsung.com.
Samsung stated it will share “its latest Galaxy innovations,” at the launch event. In addition to the Galaxy S26 series, which should include the Galaxy S26 Ultra, alongside the Galaxy S26 Plus and standard Galaxy S26, the brand is likely to announce the Galaxy Buds 4, and the Galaxy Buds 4 Pro wireless earbuds.
Despite the many rumors circulating about the Galaxy S26 series, the teaser Samsung shared does not give much away about what it has in store for its new products. A Galaxy AI logo comes out of its typical Galaxy Unpacked box at the end, suggesting AI integration will be a continued focus for the brand.
Samsung has already opened a “Galaxy Reserve” option on its teaser page, allowing you to sign up with your name and email address to get a $30 credit, which you can used toward a pre-order. You will also be entered in a raffle to win a $5,000 gift card.
The brand also stated that once its new flagships are available, customers will be able to take advantage of up to $900 in trade-in savings or get a $150 credit without a trade-in after reserving and pre-ordering on the Samsung website.
The Galaxy Reserve offer is also expected to transfer to AT&T and Best Buy; however, the brands have not yet announced the deal.
The Galaxy Reserve sign-up will be available until February 25 at 9:59 a.m. PT.